Now, obviously, this e-mails are useless, but here's the real reason behind their ultra-superfluous nature. These e-mails (most of the time) promote the exact same deals as the store has on their homepage.
Don't get me wrong, if you buy often from online stores, then these e-mails may not be unwanted, I'm talking about the store you buy from once and then regret it every time you see "Bargains: The Perfect Gift for anyone this 4th of July" in your inbox. Who buys gifts of the 4th of July anyway? These sausage e-mails prey on those helpless enough to get sucked into the black abyss of e-mail advertising.
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